Frequently Asked Questions

AI search is rapidly growing. ChatGPT has over 1.5 billion monthly users, Perplexity processes 100+ million queries monthly, and Google AI Overviews appear in 47% of searches. Gartner predicts traditional search traffic will decrease 25% by 2026. Being visible in AI responses is increasingly important for brand discovery.

Traditional SEO optimises for search engine rankings — getting your page to appear higher in a list of results. AI Visibility optimises for citations — being selected as one of the few sources AI quotes when answering questions. While there's overlap (structured data, content quality), roughly 60% of AI Visibility factors are unique to how AI platforms select sources.

Currently the most impactful platforms are ChatGPT (largest user base), Perplexity (fastest-growing AI search with rich citations), and Google AI Overviews (appears in nearly half of Google searches). Claude and other platforms are growing. Ansly currently tests ChatGPT and Perplexity live.

Yes, if your customers ever ask questions that AI might answer. B2B software, professional services, healthcare, finance, e-commerce, travel, and education are already heavily impacted. As AI becomes the default way people seek information, every industry will be affected.

Not replace, but significantly complement. Traditional search isn't disappearing, but user behaviour is shifting. Many queries that previously went to Google now go to ChatGPT or Perplexity. The best strategy is optimising for both traditional search and AI visibility.

Ansly analyses 147 individual factors grouped into 12 categories. Each factor is scored as pass, partial, or fail, and every result includes a specific recommendation for improvement. The factors range from technical checks to content analysis to live AI platform testing.

Currently we test against ChatGPT (via OpenAI) and Perplexity, the two most widely used AI search platforms. We're adding Claude and Google AI Overviews in upcoming releases. For each platform, we send real queries and analyse the live responses.

The AI Visibility Score is based on 147 factors derived from academic research on AI citation behaviour and our own analysis of what makes content get cited. The score correlates with actual citation rates in our testing. However, AI platform behaviour changes, so we continuously update our methodology.

We generate prompts based on your brand, industry, and competitors, then send these to ChatGPT and Perplexity in real-time. We analyse every response for brand mentions, URL citations, mention position, accuracy, and sentiment. This is live testing, not estimates or predictions.

Yes. We only scan publicly accessible content — the same content any visitor or AI crawler would see. We don't access password-protected areas or private data. Scan results are stored securely and available only to your account. See our Privacy Policy for full details.

Most scans complete in 60-90 seconds. Complex pages with heavy JavaScript or many external integrations may take up to 2 minutes. AI Presence Testing (available on Pro plans) adds additional time as we query live AI platforms.

Review your category breakdown to identify weak areas. Start with the highest-impact recommendations — typically AI Crawler Access and Schema Markup improvements can be implemented quickly. Then focus on Entity Identity and Content Structure for longer-term improvements.

We recommend scanning after any significant content update and at minimum monthly. AI platforms continuously update their knowledge, and your competitors are constantly publishing new content. Regular scanning helps you track improvements and catch regressions.

Start with Organization schema (company details), WebSite schema with SearchAction, and BreadcrumbList on every page. For content pages, add Article schema with author, dates, and publisher. For FAQ sections, add FAQPage schema. For products, add Product schema.

Check your robots.txt file. Ensure GPTBot (OpenAI), ClaudeBot (Anthropic), and PerplexityBot aren't blocked. If you have a blanket disallow rule, add specific allow directives for AI crawlers you want to access your content.

Self-contained paragraphs of 134-167 words that make sense without surrounding context. Clear heading hierarchy (H1 → H2 → H3). Question headings that match user queries. Summary blocks and key takeaways. Specific claims with cited sources.

One scan analyses one URL (webpage). If you want to scan your homepage and three blog posts, that's four scans. Each scan analyses the full 147 factors and produces a complete report for that specific page.

Yes. You can upgrade, downgrade, or cancel at any time. If you switch to annual billing, you'll receive a discount. Downgrades take effect at the end of your current billing period. There are no cancellation fees or long-term contracts.

AI Presence Testing sends real queries to ChatGPT and Perplexity about your brand and industry. We analyse the responses to measure your brand mention rate, citation rate, mention position, accuracy, sentiment, and competitive share of voice. Available on Pro plans and above.

Yes. Our Team plan is designed for agencies managing multiple clients. It includes API access, white-label reports, and unlimited competitor comparisons. For agencies needing more than 5 seats or custom features, contact us for enterprise pricing.

Some factors only apply to certain page types. For example, Article schema completeness only applies to content pages, not homepages. Video-related factors only apply if your page has videos. N/A factors don't affect your score — they're simply not applicable to that page.

Scans can take longer for pages with heavy JavaScript, slow server response times, or many external resources. If a scan exceeds 3 minutes, try again — it may be a temporary issue. Consistently slow scans may indicate performance issues with your site that also affect AI crawlers.